Ecommerce sites need to look great and reflect a brand identity, while also communicating the product offering – however it certainly doesn’t end there. It’s equally important that these online stores work hard to attract, engage and guide each visitor to ensure as many visitors as possible do exactly what you’d like them to do … i.e. make a purchase.
Whether you’re looking to build a new ecommerce site, improve your current online store, switch or upgrade your platform, or bolt on a shopping cart to an existing site – the best place to start is with an in-depth understanding of your particular business and sector.
Built for what your customers do (not what you think they do)
Our team love data-driven insights and hate assumptions – which means that every site is built with the customer in mind. We ‘throw away the box’ and customise each site to the nth degree through the following process:
- Getting to know you and your customers We’ll be asking lots of questions at this stage; about your customers, sector, competitors, objectives and more. Don’t worry if you don’t have all the answers, we’ll help you work them out through discussion, market research and an in-depth review of your Google Analytics, if available.
- Pinpointing your requirements Right from the start, it’s important to have a shared understanding of your requirements and consider any internal processes or systems that need to be integrated. We’ll also be clear about how your budget for the project determines the options available and help you balance your ‘wish list’ against financial constraints.
- Standing in the shoes of the customer We’ll build full character profiles of your customers in terms of their needs and behaviours, to create an online customer journey that works for them. Understanding your customer means you can tailor your site to them more effectively.
- Singing from the same site plan Detailed documents such as a product category structure, delivery schedule and functional specification ensure you’ll know what to expect at each stage of the project lifecycle.
- Bringing it all to life Complex customer journeys are wireframed before we add imagery, colour, texture and tone designed to appeal to your target customers. Prior to launch, rigorous testing checks user functionality on different browsers and devices.
- Making your site work harder Technical aspects of your site will have been designed to optimise your visibility to Google and streamline the customer buying process. With the help of our team you’ll now be in a great position to look for opportunities to drive more traffic to your site and uncover actionable insights to maximise the number of visitors who make a purchase.
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