An SEO agency in Preston leading the way
every1 is a leading SEO agency, based in the Lancashire city of Preston. While we are proud to say Preston is our home, we are also proud to work with clients on a local, regional, national and international scale – delivering high-quality strategies that lead the way in digital marketing.
Our skilful and experienced SEO team work hard to get the best results out of ever-evolving search marketing techniques. This includes to deliver higher traffic volumes, better quality leads, more enquiries, and greater return on investment for our clients’ businesses. From producing engaging content through to delivering technical SEO and sustainable links, every1 is best placed to help you take your online presence even further.
The importance of website visibility
We know that it’s not all about having a new flashy website, brimming with all the bells and whistles to impress your customers. Sure, that helps, but without implementing a strong SEO marketing strategy for your site – that makes you appear on Google’s first results page – all that investment won’t deliver the results you want. Research shows that 75% of people never scroll past the first page of Google results, so it’s important to make sure your site appears in the results of the key converting search terms.
How can we transform your business?
It’s always important to take a step back and look at what is happening currently – what does your website do well, and what needs improving. This is why we start off every strategy by gaining insight into performance. We deliver an in-depth audit, analysing everything from your website’s technical quality and tracking functionality, through to on-page optimisation and content quality.
From here, we will have a clear roadmap of actions that we can work on immediately and in the future.
Sounds simple doesn’t it? So why not get on board with a free SEO audit today.
What we do and how we do it
- Audit & analysis A comprehensive audit of the effectiveness and profile of your existing site is combined with in-depth analysis of the nuances of your sector, in terms of search behaviours and competition.
- Strategy The audit is just step 1. We also gather more insight into your business, your competition and your industry as a whole. We’ll work with you on creating data-driven KPIs that are in line with our goal-driven plans. Whether you have a brand-new website that requires SEO, or your current site has lost the majority of its traffic and conversions, we will build a strategy that gets you back in the game.
- Technical SEO This is all about making improvements to the technical aspects of your website to keep a strict and demanding search engine happy, your rankings up there, and the user experience of your site converting. Our team of technical SEO experts have development backgrounds, so they know how websites are built. And, it’s with this knowledge that we’re able to implement changes quickly, which optimise your site for Google and the end user.
- Content Professionally written on-page content is more important than ever – Google is constantly craving high-quality content that informs the reader in the best way possible. There is a massive difference between a lot of content and content with substance. Getting this right not only earns you respect from Google, but also lets the user get to the information they need quicker – which helps speed up the conversion process.
- Outreach Think of links to your website as ‘votes’. You get votes for each link to your website, where you get more for a higher quality website that is relevant to your industry – everyone gets a vote but not everyone’s is worth the same. The more of these you get, the more Google will trust you as a reliable source for information. Through a variety of methods from Digital PR to Citation link building, our SEO team drive high-quality relevant links to your website.
- Reporting We’re an honest bunch, believing in transparency with every client. This is why our monthly and quarterly strategy reports not only give you updates on traffic and conversions, but insight into what we’ve done, why we’ve done it, and what we plan to do next.
What our clients say
every1 has been a great part of our digital marketing strategy, overachieving ROI targets and having a key focus on increasing our keyword positions. The team’s always on the phone if you need to speak to someone about anything and the monthly reports are really in-depth and helpful. I would recommend working with every1 as your digital agency.
Frequently Asked Questions
- What is SEO? SEO stands for ‘Search Engine Optimisation’. This is the process of optimising a website for specific keywords, in order to help it rank better on search engines such as Google. The better you rank for keywords related to your business’s site, the more people are likely to find your business online. In turn, this can help increase traffic to your site, as well as enquiries and, potentially, sales and revenue. Google uses over 200 factors to decide where a website should rank, and SEO allows for a website to be as best placed as possible across all of these factors to rank well.
- Do I need SEO work on my website? While not every website needs SEO, every website can certainly benefit from it. The proper optimisation, through either technical changes or on-page content work, can transform how a search engine views your webpage massively. An uplift across the correct keywords can also boost your online profile.
- How long does SEO take? In reality, SEO can be an endless process. Search engines are constantly updating their algorithms to decide who will rank well and who won’t. This means that the best techniques are always changing too.
- Does SEO really work? When SEO is done with a fully implemented bespoke strategy that follows best practice, SEO can be the driving force to building an online presence and creating revenue online.
- How much does it cost? A bespoke strategy suited to your website is required to offer the best ROI on SEO services, which means SEO costs can vary massively. It completely depends on the size of your website, the amount of technical work required, and how well the site already performs.